Any gift-giving holiday presents one of the biggest commercial and marketing opportunities for businesses and Valentine’s Season is no exception.
In the spirit of celebrating love, we give you some marketing strategies you can use as part of your customers’ love gifting plans. Let’s take a look!
Valentine’s Season is always associated with love and romance. This season is the best opportunity to show some love to your email list. Many online businesses already use Valentine’s Day to appreciate their clients while subtly promoting their products and services.
One good way is to send a personal-sounding subject line that would easily stand out in your inbox full of promotional Valentine’s Day emails (e.g. Be My Valentine) while showing a list of products/services you offer like a gift guide. Valentine’s theme is not only great for promoting your products in disguise. It can also help you keep your clients engaged, collect customer feedback, or promote your customer loyalty program.
Running a sales campaign is one way to bring your business to the forefront of the competition. Though offering a compelling discount like a special 25% off on all products/services =is a key to a successful sales campaign, what’s more, important is how, when, and where you promote your products/services.
A good way to achieve this is by combining sales popups with promotional emails. An email like this is a smart way to show some love to your email list and engage them when they’re about to look for products/services similar to yours.
Social media is the best place to connect with your customers and get creative with your marketing campaigns by sharing anything special your business is doing for Valentine’s Day.
To broaden your reach, consider engaging with appropriate and relevant Valentine’s Day hashtags, or use a unique campaign hashtag and encourage your customers to share their own love stories or photos — then make use of all the great user-generated content.
Research out some of the successful hashtag campaigns, then come up with one of your own. Keep in mind that hashtags don’t have to include your brand name, but they should be clearly associated with your brand. Choose a hashtag that’s unique and memorable, then include it in your posts and ask your followers to do the same so you can build as much user-generated content as possible. If your business doesn’t have a well-known hashtag and you don’t believe that a unique hashtag will have an impact, play off of existing popular hashtags.
If you are on the quest for last-minute Valentine’s Day marketing strategies or campaigns, you can give these tips a shot.
People want to feel special on this admirable day, therefore, it is the best time to promote reasons to love your company. Regardless of what you are selling, with the right message accompanied by effective marketing promotion, you can send your love straight to your clients’ hearts.
And with this, surely you also gained some inspiration for your next Valentine’s Day campaign.
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